Link building is the best way to improve SEO and see a massive surge in web traffic. It works by creating backlinks that point to your website from other reputable sources, telling search engines that you’re worthy of being noticed. A good campaign will see you soar up the rankings and become a dominant force in your industry.
Most people can’t carry out a link building strategy alone because it involves lots of effort – and plenty of connections with bloggers, website owners, media publications, etc. With that in mind, here’s a shortlist of the five top-rated link-building services for small businesses.
1. fatjoe – The best link-building service for small businesses
At the top of the list is fatjoe, a multi-purpose SEO agency that specialises in link building for small businesses. It’s been building links and growing brands since 2012 – so you can look at a swathe of testimonials and case studies that prove this service does an exceptional job.
What’s the best feature? For us, it has to be the flexibility and control you get over the link-building service as a customer. You decide whether you want blogger outreach links, niche edits or anything else. You get to pick the minimum Domain Rating of the sites your links will be on, and you can order as many or as few links as you please. It’s all managed via a dashboard on the website where, again, you have control over things like edits or finding more relevant blogs for backlinks.
Rating: 5/5 – Easily the best link-building service for small businesses, and you can get started without needing any knowledge of link building yourself.
2. Seeders
Next up is another full-service digital marketing agency, Seeders. It helps companies scale their online visibility through various services, including link building. The agency claims to have over 50 link-building experts and 13 years of experience, so you should see decent results from them. One possible downside for small businesses is that you don’t see any prices upfront and you’re mainly paying for packages. This differs from the top spot on our list where you can literally buy one backlink if you want, and scale from there.
What’s the best feature? Seeders does plenty of good things, but the best feature is its network of over 350,000 domains. That’s a lot of websites they can work with to place your backlinks, ensuring they find the most relevant placements.
Rating: 4.5/5 – It’s not quite a five-star service because it lacks flexibility and can be pretty expensive. Nevertheless, the results speak for themselves, so we have to rank it highly here.
3. Newwave
Based in South Wales, Newwave offers link-building services to companies all over the UK. What’s interesting about this addition to our list is that it started off as a web design agency, so it can genuinely manage digital marketing campaigns from the ground up. It doesn’t necessarily offer a standalone link-building service on its website, which will dock it a few marks in our rating, but you can obtain this service through off-page SEO. Regardless, it does a brilliant job of building quality links that add value to your search marketing campaign.
What’s the best feature? The best feature is probably the way in which Newwave handles each client to provide a more personalised link-building experience. Some agencies struggle with relevancy, but this one always ensures your backlinks are on the most relevant and high DR sites for the maximum impact.
Rating: 4.3/5 – As we said, it loses some marks for not having a standalone link-building service, which means you have to package it as part of an offline strategy. Some of you will be fine with that, but it won’t suit the small businesses that only need link building.
4. AvidPanda
AvidPanda is a link-building agency that boldly boasts of a 300% ROI guarantee. It’s won multiple regional awards for building links in the last year, so this is clearly a company that’s on the up. The link-building service itself lets you choose from a range of ways to build links, including traditional blogger outreach, PR outreach, broken link building, local PR and more. It also covers a range of industries, from law to pets and even beauty.
What’s the best feature? We could pick quite a few, but the absolute top feature is AvidPanda’s ability to generate links from major publications. It can get backlinks for small businesses on sites like Sky News or other news websites, making it one of the best at link-building PR.
Rating: 4.1/5 – Despite having some amazing success in the last year, we can’t rate AvidPanda that highly because it’s relatively new at what it does. While the company itself was formed in 2017, it’s really only been relevant in the link-building industry for two or three years. Based on that, we’ve ranked some of the more experienced brands above it because they’ve got more years of proven success.
5. Linkology
Linkology is a great place to go for small business link-building because it maintains reasonable prices and gives you control over your campaigns. All you have to do is place an order on the site, and then you can pick how many backlinks you want, what type of sites they go on, etc. You also gain access to a dashboard where you can manage the entire campaign – or choose to upgrade to more customised link-building strategies with some extra features.
What’s the best feature? There are lots of great features at Linkology, but our favourite is the unique M-Flux formula it uses to calculate the value of backlink websites. It’s a clever concept that takes various SEO ranking factors and authority signals to figure out which blogs and sites are the best for each client.
Rating: 4/5 – This is still an awesome service, but Linkology feels a lot smaller than most. It doesn’t have as wide an inventory of sites and blogging partners to call upon, and you can only opt for blogger outreach or niche edits. Other candidates on this list do everything it does, but a little bit better.
Picking the right link-building service will help you see long-term results and experience a positive ROI from your investment. It pays to opt for experience, but you should also consider how the service fits into your budget – or if it’s capable of helping small businesses within your specific niche. In any scenario, the five agencies you see above are definitely great places to begin your search.
