A Client List That Tells a Story
NEW YORK — When a company’s client list includes Google, Spotify, Airbnb, Microsoft, Sephora, Glossier, Slack, and Pandora, the question isn’t whether they’re good at what they do. The question is why these particular brands, with access to virtually any vendor they choose, keep coming back.
For 23 Layers — one of the more established corporate event planners NYC has produced — the answer likely lies in what the firm describes as a “boutique approach” applied to brands of any scale. That phrase signals something about how the work gets done: with specificity, with intention, and without the kind of generic execution that can plague larger event production shops.
Corporate Events That Go Beyond the Usual
The standard corporate event playbook is well-worn. A general session, breakout rooms, a dinner, and branded signage throughout. It’s functional. It’s forgettable. 23 Layers operates in deliberate contrast to that model. The company’s stated focus is on experiential events that do something for a brand — that generate the kind of energy and imagery that extend the event’s value well past the day it happens.
For tech companies like Attentive Mobile, that meant producing the Thread Conference in a way that earned 23 Layers a Best Corporate Event Concept recognition. For beauty brands like Sephora and Glossier, it likely meant environments designed to photograph as beautifully as the products themselves. For media and advertising clients like GroupM and Pandora, it meant productions that understood audience and tone at a professional level.
Each of these outcomes requires a corporate event planning that New York clients can trust to understand their brand before a single venue is booked. That kind of pre-production investment — in understanding a client’s culture, goals, and aesthetic — is what separates an event that works from one that merely happens.
The Structure Behind the Creativity
23 Layers operates with a focused team: a Founder and CEO who also serves as Creative Director, a Director of Operations, a Design Director, a Senior Producer, a Producer, and a Designer. This structure is intentional. It keeps decision-making close to the work and ensures that the creative vision for each project isn’t filtered through layers of management before it reaches execution.
That’s a meaningful feature for clients at the level 23 Layers serves. When a brand like Airbnb or Slack puts its event in someone’s hands, it wants to know that the person who conceived the experience is also accountable for how it gets built. At 23 Layers, that continuity is built into the organizational structure.
Recognition Beyond the Events Themselves
The firm’s reputation has extended into the media. USA Today ran a piece in 2024 examining 23 Layers’ approach and its place in the events industry. Founder Jessica Boskoff has been featured in publications including Swaay, and the firm has received coverage from event industry trade outlets that track best-in-class production work.
That external recognition matters, but it’s secondary to the practical record the firm has built. Repeat clients and a roster that spans technology, retail, beauty, media, and financial services tell the more important story. For companies in New York and beyond looking for a corporate event planner New York-based teams can vouch for, 23 Layers has done the work to earn that recommendation.
The firm’s global production capabilities mean that the same standard of work it delivers in New York travels with it. Whether an event is in Manhattan or abroad, the approach remains consistent: design first, logistics always, and never a detail left to chance.
